Interview with: Fatema Amr (Businesswoman, Freelance Photographer, Travel Blogger)

I studied science engineering in Tokyo but always wanted to work in the business industry. When I finished my master’s degree, it was hard for me to land a job in business due to my scientific background. So I decided to study marketing, branding, accounting, and graphic design. In 2016, with zero business experience, I was able to establish my own Japanese online specialty store @hikari.kawaii.store which is certified from the trade ministry of Japan. 

I’m proud to say that I’m the first Saudi female to own a company that is certified in Tokyo. After my journey, I now know that nothing is impossible and that there’s nothing wrong with doing more than one thing for a living, as long as you’re passionate about it.