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Build A Brand for Your Business

Build A Brand for Your Business

Building a brand for your business is challenging, but there’s no rule that says you have to do it all by yourself. A good business owner knows when to delegate—hire a designer, not just for a logo, but to create context and extend your brand’s vision.

Teamup Team

Here are a few tips on how to communicate better with your designer:

  1. Invite them to meet you at a relaxed setting; a café maybe, not your office, so you can have an easy conversation.
  2. Don’t be afraid to say that you have no design background, so the designer can explain things more clearly, in an easy language you will understand.
  3. Discuss your business’s goals from the start, and talk about your ‘why’. Feel free to share any inspiration to tell the designer about where you see your business going.
  4. Trust your designer’s process. You chose to work with them, and they have the experience to deliver the best solution to your problem.
  5. Give constructive feedback, using phrases like ‘this doesn’t work with my vision’ or ‘this color won’t attract my target audience’ instead of ‘I don’t like this’.

Remember: for any project you work on, communication is key. Your designer’s role is to bridge a gap between your brand and its audience in a visual way. However, it is up to you to guide them in creating possibilities for your brand’s growth.

Teamup Team
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Teamup is an online tool, created to help small business manage their finances, create custom proposals and contracts with ease and efficiency, so you have time to focus on what you love.

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