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Hootsuite: Manage Your Social Media

We talked about marketing earlier this week, and we hope some of you have already started implementing business marketing strategies. If so, we have a great resource to help you with that: Hootsuite app and website. Hootsuite is a game-changer! It helps you manage all aspects of your business’s social media in one place. All you have to do it add your business accounts (from Instagram, Facebook, twitter…etc) upload your content, schedule it to post and track the results. It’s so easy, we love it! ...

We talked about marketing ear...

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Build A Brand for Your Business

Building a brand for your business is challenging, but there’s no rule that says you have to do it all by yourself. A good business owner knows when to delegate—hire a designer, not just for a logo, but to create context and extend your brand’s vision.Teamup Team Here are a few tips on how to communicate better with your designer: Invite them to meet you in a relaxed setting; a café maybe, not your office, so you can have an easy conversation.Don’t be afraid to say that you have no design background, so the designer can explain things more clearly, in an easy language you will understand.Discuss your business’s goals from the start, and talk about your ‘why’. Feel free to share...

Building a brand for your bus...

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Freelancing in Eid Holidays

Wishing you all a joyful Eid! عيدكم مبارك، وكل عام وانتم بخير! ✨For those of you who are able to take a break from work, here’s how to ensure you come back refreshed from your vacation:  Don’t structure your vacation around an unbreakable schedule. Avoid the added stress by giving yourself the freedom to choose what you want to do.Stay physically active with easy activities that you enjoy, like walking or swimming, so your mind and body feel renewed and restored.Don’t ignore the impact of jet lag. Wherever you go, remember the journey can add stress and you’ll feel like you need a vacation from your vacation. So, rest.Cutting off work completely is unrealistic, but try to keep it at a comfortable distance,...

Wishing you all a joyful Eid!...

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Tell Better Stories About Your Work

Remember in class, when you had to not only show your final work but give a good presentation about it? This is what you need to do when showing your portfolio to a prospective client. Your portfolio needs your stories; they are what make you stand out. The story behind your designs can transform a potential client’s perspective about them. Teamup Team Here are some tips on how to do that: Design your site to sell your design experience. Show work you did for other clients, and explain how you helped them achieve their vision.Reduce your portfolio to just include work you can tell a complete story about the strategy you used, and the final result. Show design pieces with different stories,...

Remember in class, when you h...

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Recommendation: “This Is Marketing”: Seth Godin Book

Marketing is hard work, and it’s not easy, but it’s is an adventure intended to create meaningful change in the world. If you’re struggling with marketing your business, we have the resource to help you: ‘This is Marketing’ by Seth Godin. The book shares how marketing works to build long term results for your business. It’s an enjoyable read, filled with case studies that are relevant and insightful. We love Seth’s advice and perspective on marketing. Read this book! ...

Marketing is hard work, and i...

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How to Negotiate Like A Pro

Talking about payment is tricky, but it’s a necessary skill to have when talking to clients, especially as you land more freelance projects. Here’s how to negotiate like a pro: Check salary resources and networking sites to educate yourself about pricing. Websites like 99Designs, Freelancer’s Union, and W.A.G.E. Guide.Calculate how much you personally need to make a job worthwhile. Consider how much you need to break-even with business expenses.Don’t be first to put out a number, if you can avoid it. Listen to the client’s first, he/she might offer a higher rate. You can try to bargain up if the price is too low.Highlight the skills that are relevant to the job’s needs. Most clients are willing to pay more to...

Talking about payment is tric...

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Seth Godin: Marketing Blog

The only way for a business to stand out is to stop advertising and start innovating. You have to be brave in your business’s process.Teamup Team Seth Godin is a professional speaker, writer, and marketing guru. We love Seth’s TED talks, and the short articles on his blog, where he gives great advice on how to tell a great story about your business, how to be remarkable, understanding effective marketing, and so much more. Check out Seth's blog to read more about marketing: https://seths.blog/ ...

The only way for a business t...

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Mistakes to Avoid with Your First Client

Even the most experienced freelancer, with 5+ years in the industry, makes mistakes. The important thing is to learn from these mistakes, and set expectations for yourself as a freelance/small business. Teamup Team We'll help you with that right now, by pointing out a few mistakes some freelance businesses still make, for you to avoid: Not considering multiple factors when pricing projects; like the quality of your work, the type of client, the scope and deadline…etc.Not asking where the work will be seen; so you can work on the appropriate medium.Not factoring in the client’s existing resources; no need to start from scratch if you have a good foundation to build on.Not having in-person meetings; communicating digitally is easy, but there’s...

Even the most experienced fre...

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