Purple Cow: Marketing book by Seth Godin
“The old ways of marketing are dead, and being safe is now too risky. You must be remarkable, you must be a Purple Cow.”Seth Godin
For all you business owners interested in innovative ways to market your small business, we have a great resource for you: Purple Cow by Seth Godin. This book will help you transform your business by being remarkable. Seth encourages marketing through innovation, saying that the best way to spread the work about your business is to immerse yourself into creating exceptional things.
We love that it challenges our usual understanding of marketing with smart thinking, and lots of great examples. Click the link for a free pdf of the book!